Portuguese Museology Association awards single out the Museum’s add campaign
The Money Museum’s 2023 campaign – with the headline ‘Come and see money like never before’ – was recognised with an honourable mention in the ‘Marketing and Communication’ category of the Portuguese Museology Association (APOM) awards.
The campaign praised by APOM was fully developed by the design team of the Banco de Portugal to mark the beginning of a new programming season of the Money Museum, in the autumn of 2023.
Created with the aim of bringing the Money Museum and its activities to an ever-wider audience, the campaign highlighted curious details of some of the most important coins in the Money Museum's collection, from various places and different historical periods.
The communication materials were disseminated between 27 September and 4 October 2023 in national newspapers and magazines and in outdoor advertising in the Lisbon Metro, bus stops and train stations.[BP1]
The winners of the APOM 2024 Awards were announced on 31 May, at a ceremony held at the Alfândega Porto Congress Centre.
The Money Museum’s 2023 campaign – with the headline ‘Come and see money like never before’ – was recognised with an honourable mention in the ‘Marketing and Communication’ category of the Portuguese Museology Association (APOM) awards.
The campaign praised by APOM was fully developed by the design team of the Banco de Portugal to mark the beginning of a new programming season of the Money Museum, in the autumn of 2023.
Created with the aim of bringing the Money Museum and its activities to an ever-wider audience, the campaign highlighted curious details of some of the most important coins in the Money Museum's collection, from various places and different historical periods.
The communication materials were disseminated between 27 September and 4 October 2023 in national newspapers and magazines and in outdoor advertising in the Lisbon Metro, bus stops and train stations.[BP1]
The winners of the APOM 2024 Awards were announced on 31 May, at a ceremony held at the Alfândega Porto Congress Centre.